How to Successfully Market to Millennials

Now that millennials have become the biggest spenders in the US market, we need to step our game up to successfully get their attention. Times have changed and the 92 million millennials in the United States are in power in terms of the economy, so we better keep up if we want that kind of attention for our online businesses. Their unique lives are changing the ways we buy and sell, forcing companies to adapt to what they want. Creative Butterfly has done some research and come up with the following information:

So Who Are The Millennials?

These are people who were born between 1980 through 2000, which means they’re all of age in their big spending years, impacting businesses more than ever. But they aren’t all kids in college and they aren’t all in their first corporate job either. Millennials today could be anyone from an entrepreneur, to a mother with 3 children, to a construction worker. So as business owners, we cannot say that we are targeting millennials, because that could mean just about anything. So the first step in marketing to them is understand what kind of millennial you’ll be targeting.

In previous generations, it was all about the product and how to sell the product. But today, it’s about who you are as a company, what you support, what your purpose is, why you do what you do as a company. Developing a relationship is important to millennials and will only grow more important.  Building businesses is simpler than it has ever been, especially online, so making yourself authentic and trustworthy is huge.

Go out of the way to be out of the box, and make them feel like you want to get to know them as an individual.

When your online business is marketing to millennials, you need to make them feel like your company wants to fulfill their specific needs as an individual. You can do this by making product options that fulfill different needs or even a quiz to help narrow down what they’re looking for and what product or service would best fit their needs.

If you provide online business opportunities. Millennials tend to be fairly money-savvy, so opportunities that suit them best tend to be business ideas with low investment requirements.

Buying Habits of Millennials

For companies that are selling high ticket items aimed towards millennials, know that they’re reluctant on committing to luxury goods, cars, houses, and even music. They’re not against spending money, but are not fond of having full ownership of things. Millennials have grown up in a time of rapid change so committing to owning something for the long term is a lot more difficult compared to previous generations.  So, an option for your online business may be memberships that offer constant updates, renting, or sharing.

Speaking of large purchases, millennials are not finding previous “must-haves” too important anymore, like cars for instance, so it’s important to adapt to the mindset they have and focus on the things they do find most important in their buying habits

Millennials are using technology for almost everything they purchase, and only focus their money on the most user friendly platforms and stores with the lowest cost. So since convenience is now so important, make your buying process simple with up to date software and simple layouts, and be sure to have reviews, extensive information, live support, and quick shipping.

Social Networks

35% of millennials that are between the ages of 18-35 find that social media is important for a brand to have. If someone between that age range is interested in what you have to offer, chances are, they will refer back to social media to see what kind of business you really are. Keep your social media active with lots of additional information on your brand.

Health

Health is one of the biggest topics for millennials and you can incorporate it in your online business. Being healthy to a millennial doesn’t mean not sick, it means eating clean, exercise, mental health, and positivity. They’re using apps that remind them to meditate or breathe deeply throughout the day, tracking their heart rate, and search the web throughout the day to figure out what is healthiest to eat.

Because health is one of the biggest factors in their lives, target that. Create a positive atmosphere in your online presence and create positive vibes for when they’re interacting with you. By promoting happiness, simplicity, and health can get lots of millennials to feel attracted to your brand.

The takeaway is that millennials are the biggest generation in US history and they’re in the technology age impacting the economy significantly. They want they think, live their lives and buy are different than any previous generation and online businesses everywhere need to take advantage of who the millennials are and how to target their every need. Online businesses have an advantage because of the progression of their buying habits, but to really captivate millennials, we need to progress with who they are.

Which is More Valuable for Your Online Business, SEO or PPC?

When it comes to figuring out what to prioritize in terms of organic efforts (SEO) or paid advertising (PPC), it’s not the same answer for every business. Depending on a variety of different factors including who your audience is, your budget, and your marketing goals, you will have a preferred method of generating traffic.

We have put all the factors together to help you create a balance between the two traffic generators. Let’s figure your strategy out, starting with the first variable…

Your Budget

The first variable to consider before choosing your position between SEO vs. PPC is your budget. If you don’t have a large enough budget to have a consistent and reliable method for pay per click, then you’re better off focusing on SEO.

But, if you do have a significant monthly marketing budget, then paid advertising can be an option in contributing  to your search engine marketing. Some of the great benefits of paying for your traffic is that you can split test new layouts, call to actions, or promotions. PPC ads can help you find out how your audience will respond in just as few days of publishing them. As for SEO, it can take months to receive consistent traffic to your site compared to instant traffic from pay per click.

Another great aspect of PPC is not having to keep track of search engine rules and regulations updating every few months. Online business owners are constantly on the lookout for new updates in algorithms that can potentially hurt their rankings and traffic. PPC does not have to change or adapt to any of that, and are actually immune from any of the big changes. And if there are changes PPC needs to comply to, it’s always simple to comply, as there are directions and support for everything.

Overall, it’s a fantastic idea to invest your marketing budget on PPC because it’ll be the quickest way to get your company in front of your audience.  

Industry

The second factor when choosing which search engine marketing tactic you’ll be focusing your efforts on, is your industry.

Every industry will have different competition in PPC, in extremely competitive industries, and industries with high lifetime customer value, marketers will be bidding extremely high for keywords that you need to target. This can result in high marketing costs. Some industries, like insurance based keywords, can charge up to $50 per click, while the minimum for Google is 5 cents. If it doesn’t seem like the smartest investment when starting pay per click, then you should try SEO. If you’re new to online marketing, testing new concepts on PPC in an industry costing fifty bucks per click can be pretty tricky, budget wise.

If you’re in that position, take a look at the organic competition in your industry and take note of what they’re doing, what their customers respond to, and what they’re offering… then do it better. SEO can be a long process but when you make the content on your website more valuable that everyone else’s, then you’ll soon rank high, resulting in thousands of free clicks per month.

Another way of really understanding you SEO competition, a great tool is Google’s keyword planner tool that helps you research competition for your target keywords as well as giving you ideas on additional keywords that might be a good idea to target in your industry.

Goals

Your PPC and SEO can fulfill different goals for your marketing efforts. Let’s say you want immediate traffic to test new funnels, interact with new prospects, and test your industry while willing to invest, PPC will be perfect for those goals.

A long term goal you may have is becoming an authority in your industry that you want all potential prospects to know who you are and return to your website frequently. This is a great long term goal and will be achieved through SEO.

A great thing about making long term goals with SEO is that once you start ranking high in Google, prospects will trust you and your company a lot more. This will drive most of the traffic on your industry’s keywords, to your site, for free.

Traffic Preferences 

What kind of traffic are you aiming for?

PPC and SEO drive different kind of traffic to your site. So what kind of people are you looking to attract?

If you’re interested in short-term conversions and getting your prospects to buy, or sign up to something right when they arrive on your landing page, then PPC is perfect.

If you’re looking to have a relationship with prospects over time and have them coming back to buy from you, or share your content, then SEO is the way to go.

So, whether you have a marketing budget or big long term goals for your online business, both PPC and SEO will be perfect for growing your business and gaining traffic whichever route you choose!

Why Bing Should Be On Your Online Business Radar

What is going on with Bing right now, anyways?

Since Bing was born in 2009, the search engine receives 524 million unique users who conduct about 5 billion searches each month. The Bing Network search partners have also grown and power searches other platforms like Yahoo, Windows 10, Siri, Amazon, and many others. To some, Bing may seem far behind, but 1⁄3 of searches conducted on desktop devices are powered by Bing.

What does this mean for your online business?

When marketing your online business, you need to understand where your exact avatar is spending their time online. Since the Bing Network covers such a huge chunk of the Internet, we are providing this infographic made by Bing and its parent company, Microsoft, that break down Bing users key psychographics, and the actions of each kind of user on Bing.

This infographic will help you understand who Bing users are and how to weave out your avatar and accurately target them on Bing.

affiliate programs

What is an affiliate program?

Affiliate marketing is a business model that has seen a massive increase in popularity over the last decade. I love writing about affiliate marketing on this blog because I truly believe it is one the best ways to get started online and build a legitimate business, starting from scratch. If you’re completely new to this business model and looking to learn affiliate marketing, check out this post.

It has never been easier to start a business with affiliate marketing. Things that required technical knowledge only a few years ago have been replaced by systems and processes that do all the hard work for you.

What is an affiliate program?

An affiliate program is a referral system that allows someone to promote a product or service and get rewarded in the form of affiliate commissions for the any sales made through their promotions. Affiliate programs can easily be confused with affiliate networks.

Affiliate networks are companies like Moreniche and Commission Junction who act as a kind of intemediary between merchants and affiliates. These affiliate networks handle things like affiliate tracking, training and management. Affiliate networks can be a fantastic way to get started with affiliate marketing because many offer mentorship in the form of business coaches. In addition to this, some of the top affiliate programs provide step-by-step training on how to effectively market the products available for promotion. So even if you’re completely new to affiliate marketing, you can learn the fundamentals quickly and get started in a short space of time.

What are the best types of affiliate programs?

This all depends on your method of marketing. When it comes to paid advertising, the most important metric you need to be paying attention to is “earnings per click”. You don’t want to be spending more in marketing then you make in commissions! The super affiliates of today generate most of their income from high paying affiliate programs. These programs usually offer products that cost thousands of dollars. It has been proven that it takes roughly the same amount of effort to sell a $1000 product than it does to sell a $100 one. It makes complete sense to promote these high-ticket items as you won’t need to sell 100 of them to generate a good income for yourself.

High-ticket products are the cream of the crop with affiliate marketing. Picture this, you’re promoting a dating course that costs $2700. Your commission for a successful referral is $1000. You only need to sell to five people in a month to generate $5000!

There are thousands of affiliate all over the world who are generating six figure incomes from affiliate marketing alone. The income potential is highly substantial.

What’s the best way to promote affiliate products?

This entirely depends on the product or service. It is also up to the affiliate to decide what methods they want to use for marketing. There are so many different ways to market products and services out there.

A general rule of thumb is that paid advertising produces instant results but you require some investment to get started. Organic methods can also yield some fantastic returns but you need to be prepared to invest time and sweat equity into these methods of marketing.

An example of an organic method would be creating a blog in a niche and creating content, building up that website. Building a list, optimising your site for the search engines. SEO can be an awesome way for you to get free traffic but it takes a significant amount of time investment.

 

Online Businesses You Can Start Today

The internet has shaped and transformed our world over the last decade. We have seen the rise of online business and the freedom and flexibility that comes with it. The internet has opened the door and lowered the barriers of entry for anyone looking to start an online business, in a relatively short space of time.

I’ve completed a fair amount of research online and found some fantastic articles that highlight some of the best online business ideas.

Here are some of the easiest businesses you can start on the internet without spending a fortune: 

  1. 1. Affiliate Marketing

Affiliate marketing is a business model that is very common for people who are looking to delve into their first online business. It offers a number of perks that make it very attractive to people who are looking to get their start online.

Some of the perks include:

Location independence – Affiliate marketing only requires a working computer and internet connection, allowing you to live a lifestyle that is much more flexible.

You’re the boss – You’re in charge with your own affiliate marketing business. No annoying boss to answer to or silly deadlines to meet.

Marketing automation – The tools we now have access to allow you to virtually automate the whole affiliate process. This means that once you put the work in once and find a marketing process that works, you can take a step back and allow it to run on its own with minimal supervision.

You don’t need products – Affiliate marketing is unique in the sense that you don’t need to come up with a brilliant product idea. You can leverage the brilliance of other people and promote awesome products and services that are already out there.

These are just a few examples that show why affiliate marketing is such a popular business model today. The best affiliate programs offer all the tools, training and mentorship that you need to get started with your very own affiliate marketing business. All that is left for you to do is to put the work in and be consistent with your marketing efforts.

2. Freelancing

Freelancing is a working lifestyle that has really blown up over the last few years. We now have the opportunity to virtually complete any job that is done in a corporate office as a freelancer. The choices we have now when it comes to work are very different to what it was like even just twenty years ago. There are now millions of freelancers all over the world working on projects and acquiring new clients.

Freelancing certainly isn’t just for photography and writing, like many people assume. You can be a freelance marketing manager, programmer, customer service agent, administrator, network engineer and the list goes on.

Generally speaking, freelancers earn more money doing the same job as they previously did in the office. However, it isn’t all sweet roses and chocolates. You have to take into account that you don’t get any work place benefits as a freelancer. That means no sick pay or holiday pay, you’re also 100% accountable for the work you complete for your clients. That means no slacking!

3. Dropshipping

Dropshipping businesses have become very popular over the last few years. Dropshipping is an order fulfilment method where a store owner doesn’t keep stock of the items it sells. Instead, the product is directly shipped from the third party to the buyer.

There are both pro’s and con’s to dropshipping:

Pros:

  • Very easy to scale and grow.
  • Flexible working. No location requirements.
  • Low overhead costs.
  • Low capital startup.
  • Huge selection of products.

Cons:

  • Low margins. High competition only makes this problem worse.
  • Suppliers making errors.
  • Shipping complexities.

Finding a great supplier is the key to reducing the negative parts of this business model to an absolute minimum. It might take you a while to find a good supplier but once you find them you’ll definitely want to stick with them.

Great suppliers tend to have the following company traits:

  • They have expert staff and are industry focused.
  • Dedicated support teams.
  • Highly organised and efficient.
  • Centrally located.

This was just a quick teaser post of a few online business ideas that can easily be started today. The thing that most people don’t take action on is the most important step. Actually getting down to building the business. Do your research, decide to go for something and put in the work. If you treat this like a full-time business you’ll definitely be paid a full-time income.

conversion rate optimization

Incredible Conversion Rate Optimisation Tips

Having a really great product isn’t enough to turn visitors into customers, and there are some tips that you should consider to ensure better conversion rates from your website. Every successful online business has implemented effective conversion optimisation strategies. CRO can increase you results in any type of business. Whether you’re doing affiliate marketing, freelancing, consulting or dropshipping. A few tweaks to your campaigns can have a huge impact on overall results. 

Write Your Copy First, Then Worry About Design

The copy should influence the design, often, people worry about the layout and beautiful design before creating the actual copy.

Creating the copy first will create a blueprint for what the design should be and how to make the design congruent and attractive with the message on the website.

Message Match

People are searching for your product or service and are attracted to your ad, and then are introduced to your website. Whether it was from PPC, or social media, it is important to make sure that they feel like they are in the right place.

This has to do with the copy on your page. If your message doesn’t seem relevant and congruent, they will leave your website immediately. 

It is important that the topic they are searching for is talked about on your page and offers the information they are looking for. Company’s make the mistake of creating campaigns that are targeting high-trafficked key words just for the clicks without realizing that if the copy doesn’t match the campaign, it will result in little to no conversions.

Ensuring that your landing page is providing the exact information that your ad mentioned is the most important tip to message match.

If people click on your ad and it provided the exact offer being mentioned, they will have a positive experience on your website due to congruency.

Short Message

Just as it is mentioned in professional writing in emails, a landing page should be straight to the point with no fluff. A landing page should offer as much information that the prospect needs about your product or service, and nothing more.

The rule of thumb is to just provide enough information that they become curious enough to click the call to action.

Attract Ideal Customers

Writing an insanely great ad copy that is targeted towards high trafficked phrases, will gain a lot of attention. It is important to eliminate any customers that may be a burden on your company or are not serious about your product or service.

The way to do this is by either raising prices to attract people serious about investing in your company, and/or being extremely specific in the copy of the ad and landing page to explain who you are aiming to attract.

So there you have it: a few tips that can dramatically improve conversion rates on your website and ensure a positive experience for visitors and customers.

digital marketing trends

Digital Branding & Marketing Trends Of 2016

Planning your digital marketing efforts for 2017 for your online business? It is time to re-evaluate and rebalance the digital approach for your organization. This article is going to introduce you to the top trends in online marketing for the upcoming year.

It’s not what you do, it’s where you do it.

GPS-Based SEO overtakes keywords as mobile dominates search. Imagine a prospect driving through a town and asks Siri where all the coffee shops in their location are, and you, as a coffee shop owner does not have your company information on any GPS manufacturers.

Lost customers.

How do you fix this problem?

Register a D-U-N-S number at dnb.com, and then your information including your business category gest passed on to a data provider called Ovi Prime Place, which is a data provider to several GPS manufacturers.

Analytics

Cognitive insights derived from advanced analytics will help marketers predict future prospect behavior.

Most will associate analytics to tools like Google Analytics that include bounce rate, traffic, unique visitors etc. While that does provide important information, marketers really do need richer data to understand the impact of their sales funnel and how prospects are really feeling about it.

The deeper understanding comes from Digital Marketing Analytics that show not only analytics from your website, but information from other sources like email, social media, and online PR. By knowing this information, you can diagnose deficiencies in areas that Google analytics does not show like strategies and tactics. Digital Marketing Analytics provides integration across multiple platforms and marketing channels to fully understand how your prospects are reacting to your marketing efforts.

You can spend hours looking and analyzing the numbers in Google Analytics but when it comes down to it, you’ll never have a clear understanding of how your marketing is really performing.

Mobile

Desktops are continuing to fade away in favor of mobile ads, and websites will become a necessity for every company interesting in being relevant.

The progression of technology is important for every business owner. Ever since the iPhone entered the world in 2007, smartphone have become an irresistible part of our lives. An iPhone is what millions wake up to first thing in the morning and we need to utilize that as a huge marketing tool, or else the business will never reach its full potential.

Mobile-friendly sites rank higher than non-mobile sites. If your business doesn’t look, perform, and read beautifully and simply on mobile devices, then chances are your website will suffer in search results.

The bottom line is that you should utilize all of the resources you have access to and move with the progression on online presence to ensure a better understand of prospect behavior.

Back to Creative Butterfly home

customer retention

Customer Retention Strategies For Online Business

Gaining new customers is always a thrill of its own, but retaining customers in your online business will result in a higher return on investment.

So how do you create a strategy that gives your current customers a sense of loyalty to your brand so they won’t even consider your competitors?

The first step is creating a clear mission statement that your company represents every day.

Why does your company do what it does?

Giving your company a purpose that is beyond the actual product or service will give a sense of depth to the company.

In an online business this can be difficult to achieve, but going a little further and giving customers a user friendly experience, the respect that customer service has, or its innovativeness can create a sense of loyalty.

For example, an online affiliate program providing a motivational and mindset focused aspect of the company to ensure that every affiliate is in a positive place internally while being on their entrepreneurial journey is a clear purpose that sets itself apart from a mere affiliate program.

Compared to other affiliate programs that are solely based on income and commissions, by adding a depth to your company that goes beyond the services or product being sold, it is about achieving financial freedom to live a beautiful life instead of just being a person who is growing someone else’s company.

Creating a sense of connectivity in an online business can be difficult because there are no physical interactions, but showing that you care about the customer and creating a positive user experience will make the difference.

Owning an online business usually deprives itself on any kind of personal touch and although your customers are aware there will be minimal personal experiences, ensuring a positive experience is still achievable using extremely simple techniques.

Adding positive descriptions, welcome messages, and kind email signatures make the difference and adds a personal touch on the user’s experience.

Online customer service can be a bit of a hassle, so having a live chat with quick responses, or phone number with knowledgeable representatives will show that in a time of need, your company made the process quick and easy.

An extremely important aspect to business development is providing a customer satisfaction survey. This gives your customer the opportunity to express what they’re doing right and more importantly, what they’re doing wrong.

This will allow the company to be aware of any unhappy customers which opens up the opportunity to personally reach out to the client and apologize for any negative experience they may have had and ensure that the same problem does not happen again.

Although online businesses aren’t as personal as a physical business, there are ways to create loyalty from your customers by ensuring that your company cares about its customers and makes them feel like you stand out from any other competitor online.   

Content Marketing For Professional Service Companies

Content marketing can be used in almost every professional service whether it is legal, medical, or even a consulting firm, but the content marketing strategy will vary depending on which business model it is.

First of all, why would a law firm or private dental practice need to have content marketing?

Every business model should actively capitalize on the expertise that its business offers.

Demonstrating expertise in the online presence of a business is crucial for building trust with prospects interested in your product or service. Giving your audience information that they were unaware of and showing extensive knowledge will result in leads that turn into inquiries.

Now, who are you attracting?

The first step is to create a message with the client in mind which speaks directly to them, and answers questions they may have about your product or service.

The second audience that is crucial to target is referral partners who have the ability to help your company, which is not to be confused with competitors.

An example of targeting other professionals that could bring value to your company is a cosmetic dentist using content marketing strategies to network and attract general dentists.

When a relationship is established by these two professionals, it can lead to the general dentist referring their patients to the cosmetic dentist if their patients are looking for a cosmetic procedure and vice versa.

By doing this, you’re showing the referral partner that you’re knowledgeable, trust worthy, and that the relationship will be a positive impact on their own company.

One of the more obvious steps in content marketing as a professional is:

Providing Tips and Advice

How do you show a potential client that you’re able to solve their problem? By showing them exactly what the solution is and providing answers on the questions they may have.

Most of the time, in any industry, people are going to be asking similar core questions. Taking the time to understand what prospects are curious about and answering these questions directly will show them that you have authority on the topic, and that you’re indeed, an expert.

Relevant and up to date information

Answering questions on common questions is an extremely powerful way to gain authority, but staying up to date and thinking critically about how a certain event or a development in research could affect your clients will receive massive responses for your professional insight on the subject.

Let’s say you’re a digital marketer and there is a new development in strategies to attract more leads for small businesses. It would be wise to understand the new topic and give insight on your knowledge and establish your new approach on it so clients can feel confident in your services and knowledge on the evolution of technology.

To implement all these new strategies on content marketing for professionals, the next step is to:

Make sure your prospects see it

To ensure that your content is being seen by the right people, consider blogging about specific content that is highly trafficked, and directing that blog to your website so they can learn more about your company.

Using your social media is a must for networking to specific professional groups or individuals. Sharing articles, posting videos, and staying relevant with posts that encourage engagement.

The bottom line is that content marketing is a must for every business to show their expertise and showing that you care about your industry and the clients in your field of work.

content-marketing

4 Tips For Content Marketing Success

Content marketing is an exciting time of discovering that your own words can generate so much growth in your business, but when you’re finding your way to content marketing success, it can be a difficult journey.

To help guide you to your own content marketing journey, this article will provide tips and tricks to help guide you to your own success.

There are four lessons I have learned about content marketing that eliminates mistakes that most beginners will make when blogging.

1. Consistency

Publishing content consistently is the number one factor determining content marketing success. It turns out that the volume of content you publish doesn’t necessarily translate to marketing success.

A blog that publishes content multiple times a week on the same days will perform better than blogs that publish articles randomly only a few times a month.  Publishing content consistently will encourage prospects to revisit your blog because they know what days you’ll be publishing new content as well as creating a reliable reputation for your brand.

2. Remove the risk factor

You need to become obsessed with your customer’s data and transform your content planning process based on that data.

A few ways to analyze customer data:

What content receives the highest search traffic?

Which of your previous articles are driving the most page views with the highest engagement rate?

Look at your most valuable customers and see what content they responded to.

Through a data driven process, there is absolutely no guess work involved. Just the numbers that show what has worked and what has not. By doing this, you will only produce useful content that your prospects want and find valuable.

3. Recycle Content

This is an interesting method that is hardly used or thought of in content marketing, recycling your highest performing posts.

The posts that had received the highest engagement and high volume of search traffic should be invested in by making them longer, add more data and links.

Since they’re already proven to be the best preforming, invest in boosting the posts in your distribution strategy and share them across the web.

4. Notice the 80/20 rule in your content marketing

The 80/20 rule never seems to fail in almost every business model including content marketing.

Take a look at what is driving most of the traffic, and make the old posts new again. Most likely, the top posts receiving the most attention are simple posts with infographics, provide a clear and well thought out message, and are captivating to the prospects.

If you take a look at some of the top performing articles in any company blog, it’ll likely show congruency in the titles, length, and topics.

Analyze previous data to understand what your customers respond best to and focus your efforts on similar content and stray away from the efforts that receive little to no engagement.

To summarise, the most important thing to do is make use of the resources you have: Your data, customers, and your content. Data driven content marketing will help in your journey to marketing success.